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Leicester City 'could make £150m from Premier League win'

Leicester City 'could make £150m from Premier League win'

Riyad Mahrez of Leicester City celebrates
Leicester City are set for a potential £150m boost for winning the Premier League title, analysts at sports data and marketing firm Repucom have said.

The sum comprises Premier League prize money, Champions League participation cash, and increased match day revenues from ticket and hospitality sales.
The Foxes will also enjoy a higher valuation of sponsorship assets, and a growth in fan bases globally, it said.
Leicester clinched a fairytale first championship on Monday evening.
Chelsea's 2-2 draw with second-placed Tottenham Hotspur meant the north London club could not catch Leicester.
The East Midlands club will now feature in the Uefa Champions League next season, taking them to an even larger European and world TV audience.
Social media surge
Spencer Nolan, head of consulting at Repucom UK and Ireland, said adding fans worldwide remained "central to realising the club's full potential as a commercial entity".
"While it is too early to really evaluate the rapidly growing fan bases we are starting to see across Asia for example, social media provides us an opportunity to start to quantify this surge."




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